Kosas Cosmetics is a makeup company that has been on my radar for a long time. I had heard Kosas makeup contained only clean ingredients that actually improved skin and was comfortable to wear. I decided to dive in with their most popular products to find out if they are comparable to my other natural favorites like 100 Percent Pure and Hynt Beauty. Read my Kosas review to see what I found out.
I love reviewing new, clean makeup brands. These days, it’s not hard to clean up your makeup routine and find incredible products that are high performing, easy to apply and look great. Kosas is a clean beauty brand I have been hearing a lot about and have wanted to try it for quite some time.
What sets Kosas apart from the rest is that their makeup is specifically formulated as if it were skincare. Using ingredients like hyaluronic acid, avocado oil, shea butter, panthenol, pro-vitamin B5, castor oil, peptides and caffeine, these products not only enhance and conceal, they work over time to improve your skin naturally. I tried a handful of products from Kosas and was impressed at the quality. I really do feel like I am using skincare instead of makeup. Read on to find out my opinion and experience with each product I bought.
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Kosas focuses on comfortable wearing makeup that actually benefits the skin. They believe simple is better and their formulations have sensitive skin types in mind.
The founder of Kosas Sheena Zadeh-Daly, started the company in 2015. She wanted to create a clean beauty line that was super comfortable to wear as well as sensitive skin friendly. What’s interesting is that the first shades of makeup were created in a portrait painting class. “We still think of our colors as works of art. Living, unique, dimensional shades that are so easy to wear, yet anything but boring.”
“Welcome to next-level clean beauty that’s about revealing, expressing, and feeling comfy in your skin. It’s good makeup (not no makeup) that’s quick, easy, can’t mess it up. And it’s clinically proven to actually make your skin better, even when it’s bare. So you can look like your favorite self every single day.
Skin-Improving, Clinically Proven Makeup: Super nourishing ingredients at active levels bring real skincare benefits. Hydrating, soothing, brightening, plumping, and more. Kosas goes beyond banned lists (more info here). We keep formulating, testing, and innovating until every product pushes beauty forward and is clean.”
Kosas Products Are Free Of :
- Propylene Glycol (PPG)
- Polyethylene Glycol (PEGS)
- Undisclosed “Fragrance”
- Cyclic Silicones
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What Kosas Products I Tried:
- Revealer Concealer
- Air Brow
- Wet Lip Oil Gloss (Unbuttoned)
- 10 Second Eye (Rose Gold)
- The Big Clean Mascara
I also tried a palette that had a cream blush and cream highlighter. I enjoy using this palette since it makes my skin have a dewy finish and not matte. However, it is not on the website and could’ve possibly been discontinued.
In my pictures, I am wearing all Kosas makeup.
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My Kosas Review:
Kosas Revealer Concealer is a stand out product for sure. It has a creamy texture and is made with skin-loving ingredients like caffeine, arnica, peptides and hyaluronic acid all meant to reduce fine lines, puffiness and dark circles all while providing great coverage. I used the concealer under my eyes, on my chin and around my nose. I found that the Kosas concealer did a great job at covering imperfections while not looking cakey or thick. It definitely felt like a second skin. It also was long wearing and has buildable medium coverage. It was easy to find the right color because their shade range was expansive. As long as you know your undertones, you should be able to find your perfect match.
Wet Lip Oil Gloss has hyaluronic acid, peptides, avocado oil, konjac root, shea butter and evening primrose. These active ingredients visibly plump and protect the lips. I LOVE this lip oil. It is light but really does a great job hydrating the lips and is long lasting for being so light! It gives my lips a natural glow. When I first tried it I wondered if it was substantial enough to be long wearing and replenish my lips. Most lip oils are light and insubstantial with little to no staying power. This was not the case for the Wet Lip Oil Gloss. This lip gloss has one at least 9 awards including Allure’s Best of Beauty 2023.
Air Brow comes in a clear and tinted formula. This product is the end all be all of brow gel. It has biodegradable plant-based microfibers, panthenol provitamin b, biotinoyl tripeptide (supports healthier, fuller hair), hyaluronic acid, castor oil (for hair growth) and trehalose (hydrated and conditions). This gel gave my brows shape and provided a good amount of hold without being too stiff and sticking to my skin. It was also long wearing and gave my brows more fluff! I definitely will repurchase this product in the full size and try out the tinted version.
The 10-Second Eye is a cream eye shadow. Full disclosure-I dislike cream eye shadows very much because I have trouble applying them and I tend to have oily lids. There was a learning curve with applying this product and I felt I needed to layer it in order to get the color I wanted. While I think this product is great when it comes to liquid eye shadows, I personally won’t repurchase. It contains orange flower water for brightening and toning and shea butter and jojoba oil for moisturizing. It goes on smooth and stays put but because I layered it I did feel it on my lids throughout the day. Each product has undergone clinical studies and 100% of women who wore Kosas mascara for 2 weeks saw longer, thicker lashes!
The Big Clean Mascara gave my lashes great volume and is buildable but one coat gave me a full set of lashes. This mascara’s clean formula contains castor oil for hair growth. It also has provitamin B5, biotinoyl tripeptide-1 for fuller hair, and plant-based sugars which provide longer without micro plastics. It did not give me raccoon eyes which I am prone too and did not feel too dry or flakey on my lashes.
The cream blush and highlighter combo (in the black compact) was awesome and I’m sad it’s gone. Creams are always a bit harder to apply but for me, the look is worth the trouble. Even though it’s unavailable, the product was great quality and adds to my approval of the company overall.
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In the future I will try several other beauty products like Kosas Revealer Foundation SPF 25 and Sun Show Bronzer, Kosas Glow I.D. which is an additive into your foundation that gives the skin a subtle glow. I would also repurchase the lip oil, tinted brow gel and concealer. Kosas lipsticks have a satin finish and boasts hours of wear with quite a few beautiful colors so they are a great consideration as well! I guess basically I’d like to buy it all. lol.
In conclusion, Kosas is a fantastic company with clean products that actually benefit and enhance your skin. My favorite product so far has to be the concealer with the lip oil and brow gel tied as a close second. I’m a fan!
Shop Kosas HERE.
*I bought each of these products. I am not collaborating with Kosas nor did they send me products for review. If you decide to use my affiliate links to buy the products I’ve suggested I will receive a small commission.*
P.S. Right now Kosas has 25% off for Black Friday (11-22-23). No code needed! It’s the perfect time to try it out!