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The Natural Girl’s Guide To Sephora…

The Natural Girl's Guide to SephoraDon’t you just love going to Sephora?  It’s like a girly heaven-so much makeup and beauty products all in one place!  The problem is, 80% of the store is off limits to someone who has sworn off harmful ingredients!  The better I get at reading labels and resisting the urge to buy chemical laden products the harder it has been to find makeup, perfume and skin care I can feel good about!

I wanted to give all you natural ladies out there a different view on Sephora-It’s still a place you can go and not compromise your beauty values!

Natural Lines at Sephora:

If you’ve followed this blog at all, you’ll know I LOVE tarte Cosmetics!  You just can’t go wrong.  I have not found another makeup line that leaves out the harsh chemicals like tarte does.  There isn’t one product that I haven’t loved, and I’ve tried most of them.  Go HERE for my review of their lip products.  Usually when making or buying products that are more natural, texture, colors and absorption can be off.  That’s why there are so few makeup lines that are leaving out the chemicals.  Tarte is in-store and Sephora offers testers for most everything they sale of tarte’s so play away!  Exceptionally note worthy are their blushes.  I also am on my 3rd Tarte mascara and love them all.

Bite Beauty is such a fun line-Their motto is “beauty for lips that’s good enough to eat”!  They have loads of colors, textures and liners to choose from.  Bite is also in-store so once your done with the tarte aisle, have a go with the Bite products-You’ll be sure to find just the right color!

Lavanila—-HOLY MOTHER OF PEARL.  Seriously, I am so perfume deprived it’s not even funny.  I miss perfume more then I miss drug store deodorant.  I have made my own perfume but to be super honest-the staying power is just not there.  Plus, getting just the right mix of essential oils is just plain hard.  Lavanila is a non-toxic perfume line that offers scents with a base of vanilla and top notes of grapefruit, lavender, lemon and coconut.  None of those sounded to promising to me until I tested them.  I used to wear Thierry Mulger’s Angel.  These perfumes are comparable.  I’m 100% in love with this line and can’t wait to buy everything!  They also offer body butters and deodorant and their fragrance comes in spray bottles ($58) and roller bottles ($19).  Not to mention they have a sampler gift set as well!  LAVANILA is free of: petrochemicals, phthalates, propylene glycol, mineral oils, silicone, synthetic dyes, synthetic fragrance, sulfates, parabens, aluminum, and chemical sunscreens. Lavanila is in-store so go have a good whiff-you’ll die!

Alterna is a hair care line that, according to many beauty gurus is amazing.  Specifically their 48 hour volume spray.  Apparently it really does last 48 hours and clinically proven to increase volume by 105% !  I’m pumped to try this out especially since I found that this line is free of parabens, sulfates, synthetic dyes, phthalates, GMOs, triclosan.  Alternna is in most Sephora stores and comes in a travel size for $10 so you can try it out without wasting money if it’s not all everyone claims it to be!

Josie Maran is a argan oil line.  This skin care line has now expanded into makeup.  I honestly have not tried it out but it is a pure line and I have every intention to give it a go.  Josie Maran is in-store with testers.

Deborah Lippmann is a 5 free nail polish line.  If that makes no sense then go HERE.  Great polish brand with amazing colors to choose from!  It is also in-store.

Korres, Jurlique and Jack Black are all skin care lines with a similar philosophy.  They are leaving out harmful chemicals and leaning toward homeopathic remedies.  Jack Black leaves out the most harmful chemicals and I love that it is a line aimed totally at men.  Korres is a Greek line while Jurlique is a French line both on my to-do list.  Sephora does carry some if not all of these lines in-store.  Seems like there is quite a bit of on-line only with Jurlique.

Earth’s Nectar is a hair care line that focuses on curly hair.  It is free from dyes, mineral oil, petroleum and parabens.  It seems very apothecary-esque with scalp oils, a leave in detangler and curl taming conditioners all using natural oils.  Some products are in-store while some are online only.

And there you have it!  It’s a longer list then you thought, huh?  I have been planning this post for a long time but just recently got around to really digging for more info on certain lines.  I hope I haven’t over-looked a line-DO let me know in the comments!!

Stay tuned for my upcoming guide to ULTA!

I’m excited to include a lot of products from these lines in my Christmas list this year!  Check out my list below!!

My Sephora Shopping List!


xx, Jenni

P.S.-Don’t forget about this deal….



  1. Jennifer K says:

    Awesome, I will have to check out the perfumes. I used and loved Thierry Mulger’s Angel and I have missed it so much. I hope these are comparable scents!

  2. Have you ever tried Hourglass? It’s a vegan line at Sephora. If so what are your thoughts on it. It has been promoted to me many times as a natural line there. Thank you.

    • Annie-Hi! I have not tried Hourglass but they have a crazy good reputation for beautiful makeup-especially their blushes. However, they are not natural, at all. I just double checked a couple of product’s ingredients and unfortunately their are lots of unnatural ingredients! I was hoping they had reformulating because of the raving reviews of their blush!

  3. I want to get this, which is a fabulous deal, just wish I could use my 15% off promo.

  4. I know this is an old post, but where do you get your information about the products? From my research most of the product lines you’re talking about actually do contain harmful chemicals, tarte (which was my absolute fave until recently) is one of the worst of those listed. I’m looking or other alternatives!

    • Kylie-I find that there are lines that are super clean and then there are lines that are working to be cleaner. There are no super clean lines at Sephora but I do believe that many people are looking to rid their beauty products of major harmful chemicals and the lines that I’ve listed are striving for that without sacrificing textures and durability. I do a lot of posts on Tarte and know they aren’t the absolute best alternative when you are trying to go natural but they have omitted the big offenders when it comes to ingredients. Do you have info proving that tarte uses harmful chemicals? I would love to find that info. Once I get done with all the tarte I still have I will be trying 100% Pure, they seem to have a great reputation on all natural fronts!

  5. Hi there, thank you for putting together this awesome article. I was wondering if you found anything out on the Boscia, Herbivore, or Drunk Elephant lines during your research? Thanks!

    • Ashley-I have not researched any of these brands. I’ve heard of Boscia but not the others. Are they new to Sephora? I’ll check them out!

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